At the Platform Evolution conference at the Hilton Kensington in Holland Park in London last week, head of communications Mark Polson said the firm has been conducting client research and profiling in the direct to consumer market.
He said: “We are finding there is an interesting percentage of the population who are IFA-disengaged, who simply do not want to use financial advisers and believe they can do it themselves.
“These are the kind of people who are probably buying from Hargreaves Lansdown at the moment and it is intellectually interesting to us to see if there is something we can do to attack that segment.”
Polson says Standard Life does not have any firm plans to launch a consumer offering but he added: “We might think about doing something in the future.”
But Rennison Consulting director Roderic Rennison said: “In light of what Aviva said about orphan clients, I would suggest intermediaries have every right to be quite suspicious about what the end result might be in terms of what constitutes advised and non-advised. The words from Aviva have blurred so many issues, I think there is quite a lot of explanation required.”