View more on these topics

Standard plans major pension push

Standard Life is to launch a large-scale pension marketing campaign early next year featuring explorer Sir Ranulph Fiennes, TV chef Marco Pierre White and presenter and journalist Mariella Frostrup.

The campaign will promote Standard Life’s Sipp and income drawdown facility and will be aimed at baby boomers.

The advertisements are expected to appear on TV and billboards and will encourage people to speak to an independent financial adviser. The campaign is believed to be costing around £7m.

The company is holding launch events for selected advisers in early January.

A spokesman says: “The campaign is designed to get consumers to think about their finances in a different way and hopefully drive them to see an IFA. It is going to be very different for Standard Life and very different for financial services.”

Richard Jacobs Pensions & Trustee Service managing director Richard Jacobs says: “The industry needs to get out there and push consumers to take control of their finances again. My fear is that if the bad news continues, financial products will remain at the bottom of the buy list but someone has to be the first to put their toe in the water.”

Recommended

Simplybiz plan is termed ‘premature’

Threesixty has labelled SimplyBiz’s plan to provide funds to help its members meet higher capital-adequacy requirements as premature. SimplyBiz says it is acting quickly to support the IFA sector.

Year of two halves

This has been a very difficult year for investors, with a bear market, a financial crisis and now a global recession to contend with. Global stockmarkets have fallen by around 40 per cent since the start of the year.

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com