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Standard Life’s John Lawson to join Aviva

Standard Life head of pensions policy John Lawson is leaving the provider after over 10 years to join rival Aviva.

Lawson (pictured) will join Aviva in January 2013 as head of corporate benefits policy. He will report to managing director of corporate benefits Graham Boffey.

Boffey says: “As head of policy, John will use his industry expertise and insight to further shape our end-to-end corporate business and to ensure we get it right for our customers.”

A Standard Life spokeswoman says the provider has not yet decided whether to replace Lawson.

Lawson has led pensions policy at Standard since June 2001. He was previously associate director of sales, strategy and development at Bank of Scotland.

Syndaxi Chartered Financial Planners managing director Robert Reid says: “From Aviva’s perspective this is a strong move because John is an exceptionally knowledgeable individual with good links to the adviser community.

“In my view this also shows that Standard Life’s priorities do not lie in the intermediary sector, so this could be the thin end of the wedge as it looks to develop its direct brand.”

Informed Choice managing director Martin Bamford says: “John is one of the leading experts in his field so this is definitely a loss for Standard Life and a big win for Aviva. I think Standard will need to find a new figurehead on the pensions side soon in order to retain adviser confidence in its proposition.”

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