Standard Life has unveiled a new logo as part of a group wide transformation programme.
Earlier this month, Money Marketing revealed the insurer was preparing to launch a new visual identity as part of a rebranding exercise. The new logo (pictured) retains the firm’s traditional blue and yellow colours.
Chief executive David Nish says: “Our business has changed substantially in the last 12 months and will continue to transform. We have refreshed our visual identity to provide a clear outward signal of our brand repositioning and the forward thinking approach we are taking to people’s long term savings needs.”