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Standard Life sets out free technology guides for IFAs

Standard Life is introducing a series of seven free booklets called The Easy Technology Guides which aim to educate IFAs on the advantages of online tools.

The guides show the benefits of using internet-based financial planning tools and calculators and aim to provide a reference library on aspects of e-commerce and technology options.

Standard is distributing 15,000 copies of each guide through its salesforce or IFAs can download the series from the company’s extranet.

It says it hopes to reduce the time advisers spend searching for calculators and benefit tools.

E-commerce manager Billy Burnside says: “There are plenty of clever tools within most fund supermarkets and portals but we wanted to look at the stand-alone options available to advisers, many of them free of charge. Where possible, we have also included tables that offer basic information about the tools.”

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