Standard Life has restructured its sales team to re-focus on wrap users and corporate advisers. Clients no longer active will rely on tele-support.
The company says no jobs were lost as part of the restructure. A total of 80 people work in the field sales team, plus 59 regional staff in platform consultant, regional manager and regional business development manager roles. Standard Life has a further 11 telephone support staff.
The firm says the change is designed to refocus sales staff attention toward adviser firms it expects to grow post-RDR, particularly those that are purely fee-based.
The move will see staff focus more on users of the Standard Life Wrap as well as advice firms already active in the workplace savings market or those looking to access corporate advice under auto enrolment.
Standard says those firms targeted under the re-organisation will see an increase in face to face support or increased opportunities to access support with business support including IT and marketing operations.
It adds the firm will also be seeking to renew relationships with some firms that stopped dealing with Standard Life since it exited the commission market.
A Standard Life spokeswoman says: “All the changes we are making have been driven by a careful analysis of the market, focusing on the needs of progressive firms that we expect to thrive in a fully transparent environment.
“As these firms have achieved the highest professional standards their demands have changed, asking us to focus on broader business issues, such as risk and cost management, process development, specialist platform support, and helping them deliver positive change in their business.”
Clearwater Financial Planning managing director Duncan Carter says: “We were an early adopter of the Standard Life Wrap and have been happy with the service we have received. I can see why Standard Life is interested in targeting auto-enrolment advisers as well.”