Standard Life policyholders have launched an Internet based campaign to aide the fight against demutualisation.
The Standard Life Independent Members Organisation hopes to persuade other policyholders that floating on the stock market is not in the best long term interests of investors and Standard Life should remain a mutual.
The fight to force conversion is being led by carpetbagger Fred Woollard. He estimates that with-profit policyholders stand to gain an average windfall of £6,000 if the life office converts.
Pro-mutuality campaign founder Stewart Stevenson says: “Until now the terms of the debate about the future of our company have been set by a man representing commercial rather than investors' interests.”