Standard Life has launched a marketing consultancy to advise employers on communicating with their staff.
The new brand, 56°, will provide services such as campaign development, creative design, copywriting and project management.
It will also offer digital content, social media strategy and help with web and smartphone technology.
The consultancy is based in Edinburgh and initially will have 22 members of staff.
Standard Life says the firm will build on its existing relationship with employers through its auto-enrolment pension schemes.
56° director Susie Logan says: “Our new consultancy addresses the fact that most people are not sufficiently engaged by the communications that have been used in the past to encourage them to save.”
Standard Life managing director of customer and marketing and chair of the 56°board Stephen Ingledew says: “Communications excellence is a vital factor for the success of our business partners. The 56°consultancy will leverage our established strengths in supporting employers as they engage more deeply with their employees.”