View more on these topics

Standard Life launches workplace comms consultancy

Telephone-Phone-Business-Finance-General-700.jpg

Standard Life has launched a marketing consultancy to advise employers on communicating with their staff.

The new brand, 56°, will provide services such as campaign development, creative design, copywriting and project management.

It will also offer digital content, social media strategy and help with web and smartphone technology.

The consultancy is based in Edinburgh and initially will have 22 members of staff.

Standard Life says the firm will build on its existing relationship with employers through its auto-enrolment pension schemes.

56° director Susie Logan says: “Our new consultancy addresses the fact that most people are not sufficiently engaged by the communications that have been used in the past to encourage them to save.”

Standard Life managing director of customer and marketing and chair of the 56°board Stephen Ingledew says: “Communications excellence is a vital factor for the success of our business partners. The 56°consultancy will leverage our established strengths in supporting employers as they engage more deeply with their employees.”

Recommended

Business-Handshake-Meeting-Deal-Low-Angular-700x450.jpg
6

Caledonia buys 7IM in £100m deal

Caledonia Investments is to acquire a majority stake in Seven Investment Management, in a deal which values the business at £100m. Caledonia, a UK investment trust company, will invest up to £77m in cash to acquire 94 per cent of 7IM Holdings from its current owners, Aegon and Zurich Insurance. 7IM’s management team will subscribe […]

Merge-Mergers-700.jpg
1

Lenders push for trade body mega-merger

A consortium of 10 lenders is pushing for a trade body mega-merger in a bid to cut lobbying costs and reduce work being duplicated. The lenders behind the plans are Lloyds Banking Group, HSBC, Barclays, Nationwide, Clydesdale Bank, Royal Bank of Scotland, Virgin Money, TSB, The Co-operative Bank and Santander. The group launched a consultation […]

Five ways to invest in the connected world

Smart utility metering; fitness trackers; connected cars; smart factories; precision agriculture: the internet of things encompasses myriad applications. But how do you gain exposure – and profit – from this growing trend, asks Neptune fund manager & CTO Ali Unwin. Read more: Important information Investment risks Neptune funds may have a high historic volatility rating […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment