Standard Life is launching a nationwide initiative to help its customers understand more about financial services.
It is mailing booklets entitled 'life:outlined' to 10,000 customers per month. Standard Life hopes customers will go to IFAs for further advice.
The twenty booklets in the series cover a range of subjects including pensions, home-buying and healthcare. Customers receive a free folder to store the booklets. Non-respondents will receive a follow-up postcard.
The life office is also planning to promote the booklets in the press and radio.