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Standard Life launches nationwide education

Standard Life is launching a nationwide initiative to help its customers understand more about financial services.


It is mailing booklets entitled &#39life:outlined&#39 to 10,000 customers per month. Standard Life hopes customers will go to IFAs for further advice.


The twenty booklets in the series cover a range of subjects including pensions, home-buying and healthcare. Customers receive a free folder to store the booklets. Non-respondents will receive a follow-up postcard.


The life office is also planning to promote the booklets in the press and radio.

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