Standard Life is launching an investment subsidiary on November 16 with the aim of managing £100bn of funds by 2003.
Standard Life Investments which currently manages £60bn of funds is aiming to take 5 per cent of the retail funds market through an extensive marketing campaign which will include national and trade press advertising and a nationwide road show.
The subsidiary is launching five new international equity growth sub-funds which the company says will broaden its appeal to corporate and consumer audiences.
Standard Life Group managing director Scott Bell says: "Operating as a separate and distinctive company will allow SLI to focus totally on the investment business and the need to deliver good investment performance for the benefit of its customers."
The new company is moving to Standard Life's former headquarters in George Street Edinburgh in April.