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Standard Life job cuts: Digital and marketing heads depart

Standard Life 480

Standard Life head of retail marketing Dave McGovern and group digital director Kevin O’Shaughnessy have both left the firm as part of its recent round of job cuts.

Standard announced this week it was cutting 139 roles following the restructure of its UK and Europe business saying it would deliver better customer service through a single point of accountability and clearer alignment between the company’s different divisions.

A Standard Life spokeswoman said there were also a small number of other heads of department who will leave the business.

O’Shaughnessy has been with the firm since November 2006 while McGovern joined in August 2007.

Standard says the pair will not be replaced.

Describing the latest round of cuts, Standard Life chief executive of UK and Europe Paul Matthews says: “Our current model and structure has to change to meet the changing demands of this new world where customers will want to interact in different ways for different products. The changes being proposed today fundamentally change how we are organised so our customers can have a greater experience with Standard Life.”


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There are 2 comments at the moment, we would love to hear your opinion too.

  1. Fewer staff = better customer service. Obvious really!

  2. The fanatical cost cutting exercise of Standard Life’s CEO may make the charts and graphs look a little prettier in the here and now, however, his legacy will be stained by the mess he’s going to leave that company in when he retires or moves on to his next project. The next CEO will come in and will no doubt have to recruit.

    Let’s not forget, this is the same leadership that last year embarked on the most insignificant and least effective ‘rebrand’ in the history of financial services in the UK… no doubt at a cost of tens of millions. I can hear you all saying: ‘Standard Life underwent a rebrand last year?’.

    This is a company who’s top brass have devised a policy of trying to bend the market to their ideas, as opposed to moulding themselves into the shape of the market. They have a very uncretain future in the intermediary space and IFA’s are voting with their feet.

    As for Mr Matthew’s comments: “The changes being proposed today fundamentally change how we are organised so our customers can have a greater experience with Standard Life.” Does this guy think that we stitch up the back? Getting rid of 139 staff isn’t going to improve the customer experience.

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