Over 70 per cent of the members of the Standard Life Assurance Company who were entitled to demutualisation shares decided to keep them and 160,000 also bought additional shares.
This is some of the information which has been revealed for the first time in Standard Life’s first shareholder mailing following its launch on the stock exchange on July 10 2006.
The mailer was sent out to over 1.5 million shareholders worldwide and revealed that over 95 per cent of these shareholders are individual investors and 99 per cent of shareholders are customers of Standard Life.
More than 100,000 Standard Life customers who are not members of the company also bought shares at the discounted price of 218.5p in the preferential offer.
The offer price was 230p and the opening price on the London Stock Exchange was 241p and around 35 per cent of shares are held by institutional investors.
Group chief executive Sandy Crombie says: “Our strategy is to provide genuine value for our shareholders over the long term, sustainable growth for out company and a better financial future for our customers.
“We aim to bring about a fundamental change in the way people think about financial services, building their confidence and trust in our industry and strengthening their relationships with our company.”