Standard Life Investments has become the first worldwide partner of the Ryder Cup after sponsoring both the 2014 and 2016 tournaments.
The agreement between the asset manager, Ryder Cup Europe and the PGA of America marks the first time a company has partnered with the golf competition on both sides of the Atlantic.
SLI chief executive Keith Skeoch says: “Standard Life Investments is thrilled to become the first worldwide partner of the Ryder Cup.
“This sponsorship complements our reputation as a leading global asset manager with strong performance and a distinctive team culture. It is an integral part of our long-term brand building strategy and is a perfect match in terms of our heritage, client base and strong team ethos.”
The Ryder Cup, which will next be held at Gleneagles in Perthshire in September 2014, is broadcast in 183 countries and has a potential television audience of 500m people.
PGA of America chief executive Pete Bevacqua says: “We believe the Ryder Cup is among the most valuable sponsorship investments in sport and are confident that Standard Life Investments will reap tremendous value from their worldwide partnership on both sides of the Atlantic.”