Standard Life Healthcare is offering a 15 per cent discount on premiums on all new private medical insurance policyholders under its Guided Option plan.
The initiative uses a Bupa or Capio hospital to manage treatment from start to finish. This allows the hospital to make better use of its resources and the more efficient process means the end-customer will see a reduction in their charges.
The policyholder can choose whether to be treated at one of the 47 hospitals in the scheme.
Standard says Guided Option has been made possible due to changes in the way that hospitals work as a result of NHS reforms.
Association of Medical Insurance Intermediaries chairman Stephen Walker says: “This is a positive move by Standard Life to address the affordability factor and offer more choice without compromising on benefits, making their policies more accessible at a time when medical insurance for many people is more of a necessity than ever before.”
Standard Life Healthcare chief executive Mike Hall says: “Intermediaries demand innovation and customer choice at a reasonable cost and our new Guided Option delivers just that.”