Standard Life has cut 15 roles out of its 137-strong adviser-facing team as part of a restructure of its distribution division.
The provider says the changes will increase its ability to support “a wider range of firms” and are in response to adviser demand for extra support to help them adapt their propositions.
A national adviser support team will work across seven regional offices while there will be an increase in telephone-based “relationship” staff.
Standard Life says overall headcount will remain the same as it is recruiting new employees into the division.
Distribution director Noel Butwell says: “As a direct result of feedback we are creating a more flexible approach to our adviser relationships – recognising that not all advisers want, or need the same thing from us.
“Whether firms just want to efficiently place business with us or build a significant platform relationship, we will be able deliver the highest quality of professional support in a way that suits them.”