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Standard Life banks on video in drive to IFAs

Standard Life is posting 20,000 videos hosted by BBC news anchorman John Humphrys to IFAs as part of a publicity drive for its new banking facility.

The short video, which IFAs will receive this week, will show Standard Life general manager Jim Spowart being quizzed by the Radio 4 Today programme presenter about the bank&#39s facilities.

The video is part of a £30,000 pre-Christmas promotion to raise IFA awareness of the phone banking service.

The bank, called Personal First, will launch its Scot Direct Access Savings Account in early January – two months later than planned.

A Standard Life roadshow will be touring 14 cities and towns across the UK starting this week and ending in early December.

Spowart says: "We had initially intended to launch the new bank in November but because Christmas is coming up we have decided to delay it until the first or second week of January to gain maximum impact.

"We want IFAs to know why we are moving into banking and how they will be able to earn commission by offering our services to customers."

Spowart believes the interest-earning current account will offer competitive rates comparable with banking facilities offered by Tesco and Sainsbury.

Standard Life also hopes to launch a corporate telephone banking facility in late January or early February. It plans to offer endowment policy transfers, mortgages and personal loans in the future.

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