Standard Life has appointed David Tiller to the newly created role of head of platform propositions.
Tiller was previously Standard Life Wealth strategy and business development director. Standard Life says Tiller’s role has been created to bring cohesion between the business and the adviser community.
Standard Life adviser and investments managing director Richard Charnock says: “The continuing success of our platform proposition is key to our future growth and someone with David’s experience will enable it to continue apace. As a key player in the development of Standard Life Wealth and our wider investment proposition, David is perfectly suited to the job ahead.”
Tiller says: “This is a great opportunity for me to lead Standard Life’s platform business at such an exciting time for the industry.”
Finance and Technology Reserach Centre director Ian Mckenna says: “Standard Life Wrap has made a lot of progress over the last 12 months and increased its assets significantly, positioning itself as one of the major players in the market. Its move to launch a platform at an early stage has been vindicated and it is clearly committeed to the market for the long-term.”
Last week, national advisory business AWD Chase de Vere announced it has appointed Standard Life Wrap as the preferred platform for its Premier client segment.
The deal will see most clients with assets of £375,000 and above placing assets on the Standard platform.
In October, Standard Life signed a five-year platform distribution deal with Royal Bank of Scotland, which sees Standard Wrap deliver investment solutions through RBS, NatWest and Ulster Bank advisers from December 2012.
A direct service is set to launch this year.