Standard Life took the honours again this year having won the award for the previous two years. Norwich Union took second place from third last year and third place went to CGU.
Standard Life assistant general manager (marketing) Colin Ledlie says: "The IFAs looked at our investment performance which has been consistently good over the years. Other factors which come into play are generic factors such as the quality of service and financial strength."
NU proposition manager (investments) Iain Wylie says: "It is an absolutely tremendous result and shows the hard work we have been putting in terms of product design and improving performance. We have built on a very strong base and it is always great to see we are improving. We are looking forward to being first next year."