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Standard keeps customers updated

Standard Life is sending all its clients the first issue of a new bi-annual Update magazine.

The company decided to produce the magazine after market research carried out following last year&#39s campaign to remain a mutual company Key findings of the research were that customers wanted to be better informed about what Standard Life does, the decisions it makes, its plans for the future and the company&#39s products.

The first issue details the life office&#39s stance on mutuality, stating Standard Life offers members a better deal as a mutual than a plc. It says this is down to financial strength and security, excellent returns and putting customers first.

Standard Life says it has launched a range of successful products over the past year and developed core products. Its new business premiums amounted to more than £5bn last year for the first time, an increase of 25 per cent on the previous year.

Initiatives planned this year include the launch of stakeholder pensions, investment in internet services, expansion into Can- ada and Europe and developing business in Asia.

Assistant general manager Graham Storrie says: “We are a listening organisation and this is the first publication of its kind to be mailed to our customers, so any comments or suggestions regarding future editions would be much appreciated.”

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