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Standard enhanced fund range branded as Sigma

Standard Life is branding its new enhanced range of investment options for pensions and mutual funds as Sigma, with the strapline: “Investment choices that add up to more.”

The Sigma range includes funds within a pension wrapper such as the Jupiter distribution fund at 1.5 per cent, Fidelity special situations at 2 per cent and Invesco Perpetual high income at 1.72 per cent.

Standard Life managing director (marketing) Simon Douglas says: “Sigma combines increased investment choice with flexibility, support and service. We provide value for money through competitive charges.”

Dennehy Weller managing director Brian Dennehy says: “This range sounds comparable with the other players such as Scottish Widows and Norwich Union but I would like to see more emerging market funds and less managed funds.”

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