Standard Life Healthcare is setting up an online health and well-being service as part of its PMI plans.
The move is in response to a survey of the company's customers which revealed a demand for access to information on healthcare options.
The service, which was initially tested with Standard Life staff, is accessed via the internet and offers personalised health assessments, email alerts on topical health issues and tips on nutrition, fitness, sleep patterns and stress levels. Bigger companies can also access an anonymous report showing health trends among their employees. The programme is offered with vielife, a health management company.
The research found that 71 per cent of respondents wanted access to regular tips and assessments to help them lead a healthier lifestyle and 89 per cent said they would prefer to work for an employer supporting their well-being.
SLHC head of communications Julian Ross says the service should have a positive effect on reducing absence through absence and improve employees' health. He says staff now have much higher expectations when it comes to benefit packages and points out there is a threat for employers of being sued for not looking after staff.
Standard Life Healthcare chief executive Mike Hall says: “Although PMI is at the heart of everything we do, we are also about well-being, not just illness, and this service demonstrates our long-term commitment to keeping people fit. We feel sure this benefit will add tremendous value to the PMI proposition intermediaries are putting before their clients.”