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Stakeholder survey shows gender gap

Men are considerably more aware of the introduction of stakeholder

pensions than women, according to research by Barclays and Legal & General.

The life office, which recently agreed a deal with the bank to provide its

pensions products have found that more than half of men have heard of

stakeholder pensions compared with just 41 per cent of women.

But according to the survey it is not only gender which determines

stakeholder awareness. Factors including whether someone is employed

full-time or has access to the internet, are having a impact on the level

of public knowledge. Sixty-one per cent of those in full-time work are

aware of stakeholder while just 44 per cent of those working part-time have

heard of the Government&#39s scheme.

Among those with internet access, more than 60 per cent of respondents

know of stakeholder but just 39 per cent of those without web access knew

of its introduction.

The banks believe there is a direct relationship between the people least

aware of stakeholder and those most likely to need one. The research found

over 90 per cent of employers with at least five staff having an awareness

of stakeholder, but the banks claim the individuals least aware are likely

work for a firm which has a statutory obligation to offer one.

Barclays Investment Management marketing director Paul Riley says: “Our

research clearly shows that as an industry we still need to get the message

across that people need to save for their future.”

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