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Stakeholder sales disappoint through lack of marketing

Lack of investment in marketing is causing disappointing sales of stakeholder pensions according to research from the Financial Services Forum.

In April the FS Forum contacted 70 of its members, who are senior marketers in the financial sector, to gauge their attitude to the marketing of stakeholder. The initiative generated a 33 per cent response.

The survey found of those offering stakeholder no-one was planning to commit more than 25 per cent of their marketing budget on promoting the products and most were spending less than 10 per cent.

Although it revealed high awareness of the Government&#39s sheepdog pension ad campaign only a minority of those responding thought it was relevant to the target market. Just under half said it was irrelevant.


Police Mutual appoints chief executive

Police Mutual Assurance Society, one of the UK&#39s largest friendly societies with assets over £1bn, is appointing Graham Berville as chief executive, to succeed Peter Sharpe.Berville joins Police Mutual from CGNU where he was a director in the UK life operation. Berville was previously with the Automobile Association in a variety of roles in their […]

Wentworth teams with iii

Surrey-based IFA Wentworth Rose is linking up with personal financewebsite Interactive Investor International to provide retirementinformation. Customers can access information online or by calling a freefone numberfor a consultation with a Wentworth Rose annuity adviser. The site is aimedprimarily at savers aged 50 and over who are approaching retirement and maybe unsure of their best […]

FSA warns IFAs on pension review

The FSA is warning that it will look closely at firms that fall behind in settling personal pension review cases.The warning comes as the FSA says evidence shows progress is slowing down in some firms, although half of the phase two cases have now been settled and £2.7bn paid in redress.FSA director of the pensions […]

Speculation grows over Old Mut successor

Speculation is growing over the likely replacement of Old Mutual chief executive Mike Levett, with the firm&#39s life insurance chief executive Jim Sutcliffe leading the pack.Levett, aged 62, has two years left on his contract, but has withdrawn his entire accrued pension benefits, worth over £7m, fuelling rumours of his departure.Two other internal candidates are […]


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