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Stakeholder initiative delivers leads

The Money Marketing stakeholder pension initiative, launched at the beginning of this week, is already delivering high-quality leads to top IFAs.

Syndaxi Financial Planning director Robert Reid says: “This employer must have got the booklet and gone online straight away before selecting us. They are a health company which may set up a stakeholder or other pension scheme, having sold part of the company, leaving 26 people who do not currently have a pension arrangement.” Reid is based in North London.

Money Marketing and sister publication Employee Benefits are sending out a stakeholder pension guide this week to the 100,000 UK firms employing more than 10 people. The promotion will be backed by advertising in The Mail on Sunday. For just £120 you can ensure your firm will be listed locally in the online directory that will be promoted as the centrepiece of the stakeholder campaign. But you need to act quickly. For details please email: moneymarketing@centaur.co.uk.

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