Scottish Equitable is urging IFAs to use stakeholder as a foot in the door to talk to company directors and executives about pension provision.
It says it could give IFAs the opportunity to cross-sell executive pensions or SSASs.
ScotEq is producing a director's pack with marketing literature, a tax reference guide, sales aids, technical support material, a client mailer and approach letters.
It is encouraging IFAs to alert clients to the new pension transfer regulations coming into effect on April 6. It recommends IFAs to contact clients who are company directors or high earners over 45 who may want to transfer to a personal pension to take advantage of income drawdown in the future.
Director of business development and marketing Ken Hogg says: “The director market offers IFAs a profitable business opportunity in the low-cost stakeholder world. We are helping IFAs capitalise on it by providing them with the business tools they need.”