Norwich Union is launching a new TV advertising campaign this week focussing on pensions, protection, investments and healthcare.
The £3m Spring campaign of TV commercials will be supported by a press campaign running mid February to mid March and by outdoor advertising in March.
Norwich Union director of marketing strategy & communications Sally Shire says: “It has never been more important for people to make their own provision when it comes to saving for the future. Norwich Union understands that people, at different points in their lives, have very different needs. This campaign is about highlighting that Norwich Union has the products and the experience to meet their needs, both now and in the future.”