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Society offers LTC guide in bid to raise market share

The Pension Annuity Friendly Society is aiming to increase the number of

IFAs advising on long-term care insurance and increase its market share

with the help of a new guide.

The guide takes IFAs new to the market through issues including the care

options, costs of care and the role of local authorities. It is hoped the

step-by-step guide will help PAFS consolidate and win market share. It is

also expected to boost the society&#39s immediate needs annuity.

Clients can buy the annuity if they are in a care home or about to enter a

home. Immediate needs annuities pay an enhanced income direct to the care

provider for as long as the policyholder lives.

Marketing manager Ben Nightingale says: “The market can be a daunting

prospect for IFAs new to the area but this is a massive and untapped

market where IFAs can really flourish.”

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