View more on these topics

Soap help pupils clean up their act

Britannic Assurance is trying to win a younger audience by creating a soap opera based on the financial challenges facing four teenagers.

The programme, Britannic Street, will be shown in 6,000 secondary schools across the UK. It will covertopics such as wage slips, tax and National Insurance, saving, borrowing and budgeting.

Schoolchildren aged 14-16 will first see the soap&#39s four main characters in a video, then use CD-Roms, a website and other support materials to understand how best to handle their finances.

Britannic says it is responding to the Government&#39s message of getting young people to appreciate the importance of understanding how to handle their finances.

The life office plans to make the fictitious Britannic Street as famous as Coronation Street and Albert Square.

Group sales and marketing director Bill Haynes says: “From the Government downwards, everyone has been saying for so long how important it is to give the next generation of workers a thorough grounding in the vital area of understanding how to handle their finances.

“Until now there has not been the necessary equipment and facilities to do this.”

Recommended

Dear Appointed Actuary

There is concern within the Life Board as to whether policyholder expectations set by the marketing literature for with-profits bonds are entirely reasonable. Alternatively, are the reserves being set adequate for the expectations rather than for the detailed explanations in the policy documents? There are also concerns about the pricing and reserving implications of office […]

Exchange merger in jeopardy if stamp duty stays

Private client stockbroker The Share Centre is threatening to vote against the merger of the London and Frankfurt stock exchanges unless the Treasury abolishes stamp duty on share dealings. The Share Centre is seen as being a “big player” in the words of one industry source, whose opinion may have impact on other voters in […]

Home a loan in a halfway house

The Treasury is not renowned for its finger on the pulse assessment of the personal finance markets but the revelation last week that it does not know what a mortgage is has to be one of the corkers of this administration.Joking aside, it is a bit worrying that a Government decides it will regulate a […]

Close Finsbury Asset Management launches Eurotech trust

Close Finsbury Asset Management is getting plugged into the European technology market with the Eurotech trust.Eurotech is an investment trust aimed at experienced investors and pooled fund managers who are looking for exposure to the European technology market.The product is aiming for growth by investing in European companies that are involved in technology-related areas. These […]

Choose life…

Sarah Scott  – Marketing Consultant, Royal London  This month sees the return of Renton, Sickboy, Begbie and Spud in the sequel to the film Trainspotting. Just over 20 years later, we return to see exactly how life treated the characters whose lifestyle was less than ideal back in 1996. Did they choose a job, choose […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment