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Soap help pupils clean up their act

Britannic Assurance is trying to win a younger audience by creating a soap opera based on the financial challenges facing four teenagers.

The programme, Britannic Street, will be shown in 6,000 secondary schools across the UK. It will covertopics such as wage slips, tax and National Insurance, saving, borrowing and budgeting.

Schoolchildren aged 14-16 will first see the soap&#39s four main characters in a video, then use CD-Roms, a website and other support materials to understand how best to handle their finances.

Britannic says it is responding to the Government&#39s message of getting young people to appreciate the importance of understanding how to handle their finances.

The life office plans to make the fictitious Britannic Street as famous as Coronation Street and Albert Square.

Group sales and marketing director Bill Haynes says: “From the Government downwards, everyone has been saying for so long how important it is to give the next generation of workers a thorough grounding in the vital area of understanding how to handle their finances.

“Until now there has not been the necessary equipment and facilities to do this.”


Dear Appointed Actuary

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Choose life…

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