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Smoke gets in your eyes…

It may be the fag-end of the Isa season but the diary thinks Britannic Retirement Solutions head of communication Jim Boyd&#39s tongue was only slightly in his tobacco-filled cheek when he suggested launching a campaign to persuade annuity purchasers to start smoking on National No Smoking Day.

An ashen-faced Boyd feared his pipedream to filter better annuity rates to impaired-life clients could make him the butt of the anti-smoking lobby.

Boyd wonders whether such a marketing approach will be allowed under a lighter touch regulation regime or snuffed out altogether.

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Cofunds leading with consolidation success

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