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Smarts / Scottish Amicable

Gold

-Smarts

-Scottish Amicable

-Power To Tackle

Smarts&#39 ad is praised for its powerful, simple and direct message &#45 which works very well to brand Scottish Amicable &#45 and its good use of colour.

Silver

-The Bridge

-Scottish Provident

-Jeffrey Archer

The message is conveyed strongly and is very topical, with an effective use of humour.

Bronze

-DMB&B Financial

-Guardian Royal Exchange Group

-Pregnant Man

DMB&B Financial&#39s charming and engaging advert achieves its purpose with a simple image.

Commended

Welcome to Tomorrow, Tailsman Financial&#39s advert for Scottish Life International, is praised for its innovation. Overall, the judges found this category tough to assess.

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