-Power To Tackle
Smarts' ad is praised for its powerful, simple and direct message - which works very well to brand Scottish Amicable - and its good use of colour.
The message is conveyed strongly and is very topical, with an effective use of humour.
-Guardian Royal Exchange Group
DMB&B Financial's charming and engaging advert achieves its purpose with a simple image.
Welcome to Tomorrow, Tailsman Financial's advert for Scottish Life International, is praised for its innovation. Overall, the judges found this category tough to assess.