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Smarts / Scottish Amicable



-Scottish Amicable

-Power To Tackle

Smarts&#39 ad is praised for its powerful, simple and direct message &#45 which works very well to brand Scottish Amicable &#45 and its good use of colour.


-The Bridge

-Scottish Provident

-Jeffrey Archer

The message is conveyed strongly and is very topical, with an effective use of humour.


-DMB&B Financial

-Guardian Royal Exchange Group

-Pregnant Man

DMB&B Financial&#39s charming and engaging advert achieves its purpose with a simple image.


Welcome to Tomorrow, Tailsman Financial&#39s advert for Scottish Life International, is praised for its innovation. Overall, the judges found this category tough to assess.


Correspondent&#39s Week

Monday: Down to Earth Productions Presents: BUMP!Not much more than a fortnight ago, I was sitting in a boat five miles offthe Pacific coast of Costa Rica with a fishing rod in one hand, a cold beerin the other and not an iota of a smidgen of a molecule of a care in myhead at […]

Standard is pondering TV ads in mutual fight

Standard Life is considering taking its fight to stay mutual into homesnationwide with a TV campaign.It is one of the strategies the life office is considering. It would bethe first TV campaign run by a company centred on the benefits ofmutuality. A Standard Life spokesman says: “If it is appropriate, we willuse it.”It is preparing […]

Clerical offers stake support

City of London workers will soon get the chance to strap themselves tohorizontal poles and play human table football on a giant inflatable pitch.Save the Children is hosting its annual tournament to raise money atBroadgate Arena in the City of London between June 12 and 16. Once again,the charity is inviting City companies to enter […]

Scottish Widows extends unit-linked funds

Scottish Widows is extending the funds it offers through its unit-linked pension and life assurance plans. As of today, customers will now be able to buy into the Scottish Widows Global Equity and Environmental funds in addition to the range already offered.The funds will invest in existing Scottish Widows unit trusts, the Fund Management Global […]


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