Sun Life of Canada's new UK manager Steve Melcher says that one of his main aims is to strengthen the life office's presence in the IFA market.
Melcher, who has just been appointed senior vice president and general manager at Sloc made the comments in his first press briefing this week.
Melcher is the former chief executive of Allied Dunbar and Eagle Star.
He said: "We plan to continue with two levels of distribution, our salesforce and IFAs. We have a market position and the next thing we want to do is to broaden that. That is key."
He adds: "I do not want to get into product strategy but we want to build on the success we have had in the IFA market."