Money Marketing last week ran a piece suggesting there was doubt over
whether Sun Life Financial of Canada was committed to its direct
There is no doubt. For the record, Sun Life Financial of Canada is
committed to the provision of face-to-face advice delivered by professional
We are currently investing heavily in our salesforce and the technology to
support our direct salesforce – hardly the sign of a company planning to
Sun Life Financial of Canada has no plans whatsoever to disband or run
down its sales-force. The company is currently introducing a new framework
designed to provide financial consultants with options so that they can
develop their career without ever having to leave the company.
None of this commitment came across in the article. I trust this puts on
the record the company's commitment to supporting the salesforce. We would
do nothing at all to undermine this.
Corporate affairs manager,
Sun Life of Canada,