Skandia is re-entering the critical-illness market more than two and a half years after it pulled out of the sector.
The provider is expected to announce details of its new offering within the next few weeks.
Money Marketing revealed the provider was considering re-entering the CI sector in February 2012.
In July 2010, Skandia announced it was pulling its critical-illness product in September of that year as part of a strategy to move away from its older style policies to prepare for the RDR.
Skandia head of protection Ian Jefferies says: “We are looking to launch an exciting new critical illness product in the near future, which we believe will be of real interest to advisers.”
London & Country sales director Michael Aldridge says: “It is always good to have more competition and if Skandia can carve out a niche and offer something a bit different, the customer will benefit.”