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Skandia to launch TV ad campaign with Sky Sports

Skandia is launching a national TV sponsorship campaign linked to Sky Sport’s coverage of golf and sailing to promote the benefits of financial advice.

The campaign which starts on April 12 will promote the importance of obtaining high quality advice to achieve both sporting and financial success.

The deal will give Skandia branded coverage across upwards of 2,000 hours of golf and sailing coverage, plus associated digital content.

It includes key events such as the US Open, US PGA Championship, World Golf Championships, the PGA European Tour, the BMW PGA Championship, the Scottish Open and the British Masters and World Match play.

To date, Skandia has focused on sailing sponsorship to promote its brand to consumers but the move to encompass TV sponsorship comes from adviser feedback who say brand awareness among their customers is a key benefit at the point of sale.

Skandia CEO Nick Poyntz-Wright says: “Our research shows that brand awareness among customers is increasingly important to advisers and we are responding to that. The deal with Sky will undoubtedly raise awareness for both our brand and the importance of financial advice.”

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