Skandia is linking up with Synaptic Systems to incorporate its fund supermarket in Synaptic's IFA website-building service.
Synaptic's service lets IFAs set up their business on the web with transactional capabilities. IFAs can integrate Skandia's My Multifundshop into their existing sites free of charge. Using the supermarket, IFAs can choose between MultIsa, MultiPep, Multi-Fund or a combination of all three contracts as well as decide on recommended portfolios and fund lists.
My Multifundshop can be customised to incorporate company logos and branding. The supermarket can be set up in 15 minutes and Skandia is expecting to see a big number of IFA-branded supermarkets created through this link.
IFAs can also get enh-anced initial commission rates of up to 3.5 per cent using the Synaptic link. Clients will be able to get online valuations, fund switching and fund information through Skandia's secure client extranet.
Synaptic plans to further develop its web-building service to include market data feeds, more life and pension quotations, general insurance quotations and online new business applications.
Skandia IT director Tim Mann says: “Skandia is delighted to have incorporated the latest version of our supermarket as a ready-togo option on Synaptic's IFA website builder. All IFAs should have the opportunity to create and maintain their own websites at a competitive cost.”