A Multibond investor aged over 75 with under £25,000 will now get an allocation rate of 99 per cent, compared with the 103 per cent that Skandia has been offering for the last two years. Since raising its allocation rates from 100 to 103 per cent across the board on the range, Skandia has picked up a marker share of 10 per cent. It has now adopted a matrix style of tiered allocation rates, with 103 per cent allocation available only for investments of over £75,000 by investors under 65. Investment marketing manager Ian Thomas says:”The older the client, the less profitable it is for us to offer enhanced allocations on our bond products. People were concerned about what would happen when the offer stopped. We are now offering them a sustainable proposition that still compares favourably with the competition.” Skandia is setting up the onshore discounted gift trust in response to market research which reveals that 70 per cent of IFAs favour these products over the offshore equivalent.