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Skandia refreshes approach

Skandia Life is to roll out a new advertising campaign in the first quarter of next year following requests from IFAs.

Based on the theme of Fresh Thinking, the campaign is being created by Skandia&#39s newly appointed ad agency, The Marketing Store Worldwide. It will initially appear as inserts and supplements in the personal finance trade press.

Skandia says it is launching the campaign after a six-month absence from advertising as part of its support for IFAs, who have said they would benefit from the company having a higher profile in the market.

Later in the year, in the build-up to its sponsorship of Cowes Week, the life office will extend its advertising to the consumer press. Next year marks the sixth anniversary of its sponsorship of the biggest sailing regatta in the world.

Skandia has also chosen the Media Planning Group as its new print buying agency.

Skandia public relations and advertising manager Jo Gilbey says: “IFAs have told us they would like to see our name better recognised by their target market so we are looking at ways to achieve that. We are constantly striving to support IFAs and a major part of our new initiative is to develop further trail-blazing products and services and continue to reach the IFA community through innovative solutions.

“The Marketing Store Worldwide and the Media Planning Group demonstrated both creative and sound strategic thinking in their approach which enabled them to develop and deliver ground-breaking advertising solutions for us.


Canadian firm eyes UK market with legal fund offer

Canadian investment house Alpha Toronto is moving into the UK IFA market with an innovative new legal fund investing in “no win no fee” litigation. The fund offers a yield of up to 11.25 per cent a year over three years or 10.75 per cent a year over 18 months. Quarterly and monthly inc-ome options […]

Independent view

While clearing out some old papers, a colleague came across one of our old newsletters from September 1985. It was called the Unit Investor then, and it gave a market commentary and inv-estment review. What interested me as I took a trip down memory lane was how things have changed (or have they?) over the […]

Providers&#39 cash backs BBN&#39s Berkeley buy

National IFA Berry Birch & Noble has raised £12.5m from five product providers to help fund the acquisition of Berkeley Independent network for £47.7m. Clerical Medical, Friends Provident, Norwich Union, Scottish Widows and Skandia have each invested £2.5m in the firm, giving each provider a 4.6 per cent share in Berkeley Berry Birch, the new […]

Bupa – Health Additions

Thursday, December 13, 2001.Type: Healthcare cash plan.Minimum premium: £10 a month.Minimum maximum ages: 16-no maximum.Maximum benefits: Chiropody £90, dental £90, optical £90, hearingcare £90, GP costs £50, prescription costs £20.Deferred period: Three months.Commission: Initial 20 per cent until June 30, 2002, thereafter 10 percent.Tel: 0500 000125.


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