Pricewatch, which enables advisers to produce a like for like price comparison across most major platforms, has so far attracted more than 10,000 advisers.
As a result of this interest Skandia has decided to fast track improvements to the tool. Developments include the addition of a pension comparison, an expansion of the fund range and the addition of further platforms.
Currently products available for comparison are an ISA and an unwrapped investment account.
Skandia head of proposition marketing Peter Jordan says: “While price isn’t the only consideration when choosing a platform you have to ask what is the client getting for the extra costs charged by some providers. If you can get the same funds at a better price elsewhere why would you want to pay more?
“We are committed to giving advisers what they need to develop and evolve their businesses and now we’ve seen the demand for this type of comparison tool we will work quickly to develop it further.”