Skandia is piloting a self-serve platform option for existing advised clients who want to top up their Isa.
Around 100 adviser firms are part of the test phase, which gives clients the option to self-direct ISA top-ups on the platform. Skandia has identified that up to 5,775 consumers could potentially access the pilot service.
The platform has chosen the 100 pilot firms based on those with clients who had not used their Isa allowances for this year.
Advisers will be given the option to introduce clients to the service and Skandia says it will not be contacting consumers directly.
Isa top-up can be carried out through a Skandia browser page which advisers can white-label.
Skandia says the platform charge will not be changed for clients using the self-serve option. It will be monitoring how many clients use the service with a view to rolling it out more widely.
Head of platform proposition Michael Barrett says: “We know some advisers want the flexibility to offer their client direct digital services for the more transactional interactions, such as an Isa top-up. We will be closely monitoring the take-up of these services and whether advisers feel it will add value to their business.”
Skandia says it has no plans to launch a fully fledged self-serve platform.