The company says the service encourages clients to explore the impact of their current lifestyle on future health risk. It includes an online health assessment and ongoing guidance from the online health coach.
Policyholders who took out critical-illness cover after May 2007 will also get free access to the roadtohealth online healthcare service.
Head of protection marketing Ian Brown says: “Studies suggest that clients who are engaged in their own health and wellbeing live longer and healthier lives. The roadtohealth service will provide clients with an online health assessment to help them better understand their own levels of health and the impact that their current lifestyle may have on their future health.
“Our range of protection products safeguards our policyholders against the financial effects of illness or death and the roadtohealth service will now help them construct healthier lifestyles. The online service is just one of a number of changes that we have recently made to our Skandia Protect polices which, as a result of our new pricing structure, are now an average 17.5 per cent cheaper.”