Skandia is looking to increase client access to its platform to include execution-only transactions such as Isa applications and top-ups.
The provider, which has today reported flat platform sales of £4.9bn for 2011, says it is in discussions to extend client access due to adviser and client demand.
This could include creating co-branded versions of the platform with adviser firms offering financial planning material, storing product valuations and new applications, allowing execution-only Isa transactions and consolidated valuations of non-Skandia investments.
Skandia chief executive Peter Mann says: “Customers are also telling us they want better online access to their investments, they want to feel in control of their investments and they want to feel better connected to their adviser through an online world.
“Many advisers also want their customers to be able to do more online. I can only see this demand increasing as all of us expect better, faster and more personalised online experiences across many parts of our lives.”
Gross platform sales of £4.9bn during 2011 were the same level as 2010, with net client cash flow shrinking from £3.6bn to £3.3bn over the same period.
Overall funds under management decreased from £33.9bn at the end of 2010, to £33.4bn for 2011.
Adjusted operating profit, under international financial reporting standards, dropped by £37m to £103m.
Mann says: “Market conditions were challenging for retail investors during 2011 so it is pleasing to continue to generate positive net client cash flow and healthy profits.
“2012 is set to be an important year for the financial services industry as we evolve towards RDR implementation and we are feeling very positive about the opportunities ahead.”