Skandia’s online bear market initiative includes a client facing guide to investing in a bear market, a presentation that advisers can adapt and give to their clients and suitability paragraphs for advisers to use in client mailings.
The new site explains that coming out of the market now after heavy falls, may only serve to crystallise losses, whereas remaining invested “keeps alive the opportunity to recover.”
Skandia head of investment marketing Graham Bentley says: “The current market climate can make investors nervous, further highlighting the crucial role financial advisers play as clients seek reassurance and hope to minimise loss. It’s important for advisers to remain engaged with their clients and to discuss the possible investment opportunities that are available in a bear market.
“Our new website will arm advisers with the information necessary to help them illustrate the investment options available and reassure clients that, with careful planning, they can weather the current investment storm.”