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Skandia is top supermarket

Skandia tops the poll as the preferred fund supermarket for IFAs.

The firm wins 47 per cent of the votes, with FundsNetwork second with 29 per cent and Cofunds third with 23 per cent. Selestia is last with 4 per cent.

The preferred quotation service for IFAs is The Exch-ange with 79 per cent. Assure-web is second with 13 per cent and Webline third with 4 per cent.

Skandia, soon to celebrate its 10th anniversary, is the oldest and biggest of the fund supermarkets, with £3.1bn in assets.

Skandia investment and marketing manager Ian Thomas says: “We have a track record of being on the cutting edge of development. We try and stay ahead of the competition and listen to what IFAs want.

“We feel that they like the simplicity of our products and the tools unique to us. IFAs need to know that they can monitor portfolios more proactively and our tools can help that.”

Chase de Vere Financial Solutions investments man-ager Anna Bowes says: “We are not surprised that Skandia has come top. It has been in it for a long time so it is well known in the field.

“Fidelity has marketed itself massively recently. Selestia is just not as well known. It offers a wide range of investments and is coming into its own.”

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