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Skandia drops Selestia brand

Skandia has dropped its platform brand Selestia and is now operating as Skandia Investment Solutions.

The rebrand aligns all Skandia’s UK businesses to a single brand for IFAs and consumers.

Skandia head of proposition marketing Peter Jordan says: “Skandia Investment Solutions provides advisers with choice, flexibility and support and it is fitting that we bring the proposition under the Skandia umbrella in line with feedback from advisers.

“The proposition will continue to evolve in response to changing requirements set out by both advisers and changes to industry regulation under the RDR.”

Skandia announced in July last year that it was to axe the Selestia brand and develop the platform into a full wealth management wrap under the SIS banner.

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