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Skandia awash with Cowes entries

Skandia Life Cowes Week on the Isle of Wight from August 4 to 11 is set to

be the biggest yet.

Skandia says entries for the yachting event, which it is sponsoring for

the seventh time, are at an all-time high. Last year, more than 800 yachts

took part in the series of races but this year Skandia expects there will

be more than 1,000 yachts.

It has invested £1.5m in the three-year sponsorship deal which runs

until 2003. Racing together for the first time this year are 90ft Maxis,

America&#39s Cup contenders, J Class and 12m yachts.

Sydney Olympics yachting gold medallists Iain Percy and Shirley Robertson

have pledged their support to the event.

Robertson will be leading an all-woman crew sponsored by Skandia while

Percy will be skippering the Skandia Leopard yacht.

Skandia employees will be leading crews each day with the help of IFAs.

Sponsorship marketing manager Tim Sewell says: “This sponsorship continues

to work extremely well for us.”

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