Skandia Life Cowes Week on the Isle of Wight from August 4 to 11 is set to
be the biggest yet.
Skandia says entries for the yachting event, which it is sponsoring for
the seventh time, are at an all-time high. Last year, more than 800 yachts
took part in the series of races but this year Skandia expects there will
be more than 1,000 yachts.
It has invested £1.5m in the three-year sponsorship deal which runs
until 2003. Racing together for the first time this year are 90ft Maxis,
America's Cup contenders, J Class and 12m yachts.
Sydney Olympics yachting gold medallists Iain Percy and Shirley Robertson
have pledged their support to the event.
Robertson will be leading an all-woman crew sponsored by Skandia while
Percy will be skippering the Skandia Leopard yacht.
Skandia employees will be leading crews each day with the help of IFAs.
Sponsorship marketing manager Tim Sewell says: “This sponsorship continues
to work extremely well for us.”