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David Shelton’s business tips: Planning a marketing campaign

It is important marketing campaigns are planned to a fine level of detail. Investment of time at outset should improve returns as well as make your marketing more accountable. Campaigns can include any activity from enquiry generation using mail shots or advertising, through to invitations to seminars. This universal checklist will make sure that nothing […]

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Cover story: And they’re off

Almost three weeks on from pension freedoms finally “going live” we have just about enough information to see that the stampede to strip pots of cash originally feared has not transpired. Certainly the Government’s Pension Wise service has not been put under the strain first expected. A total of 1,800 appointments were booked by the time […]

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