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Site for sore eyes

DO keep tabs on how many people are visiting your website and which parts

of it they are using. Ask your webspace provider what steps it is taking to

ensure that your site, rather than someone else&#39s, will be found by the

search engines. Don&#39t leave this to chance.

DO see your website as a part of your overall marketing strategy.

Integrate it into your business planning and think hard about who you are

trying to reach via the website.

DO review and update the information on your website regularly. If you

have a “latest news” spot, make sure you change it at least once a week.

DO make sure that the website addresses your customers&#39 needs and how you

can meet them. You don&#39t need to say what nice people youare and what you

doin your spare time.

DO check out your site on other people&#39s computers. Check that it looks

good ondifferent sized screens, atdifferent resolutions and through

different browsers.

DO make sure your website reflects the professionalism of your business.

It should convey the same image as the rest of your company literature.

Choosing the right style and the right colours is crucial and well worth a

substantial investment.

DO make sure that navigation through your site is crystal clear. At all

times, users should know exactly where they are and how to reach the

information they want. A maximum of three clicks should allow users to

reach any part of the site.

DON&#39T be talked into something you are not sure about. Don&#39t buy a website

and take the e-commerce route just because everyone else is doing it and

you are afraid of being left behind.

DON&#39T clog up your website with too many words. On screen, a few well

chosen words will pack a punch whereas viewers are turned off if there is

too much to read. The text from an existing brochure or leaflet rarely

works well on screen. Avoid technical jargon, abbreviations and acronyms.

DON&#39T think that photographs and graphics will necessarily slow your

website down – in the hands of a good designer, they needn&#39t. On the other

hand, don&#39t clutter your site with flashing lights, revolving globes and

sound effects just because you are offered these. The effect will be to

create the look of a fairground or bargain basement.

DON&#39T be tempted by cut-price offers or by the mate who offers to knock

you a website together for the price of a pint of beer. For the same

reason, turn a deaf ear to the son or daughter who will offer do the same

for the chance to borrow the car.

DON&#39T get stuck in a contract which forces your company to pay a large

amount of money every time it wantsto make a minor update to the website.

DON&#39T allow visitors to yourwebsite to get lost in it. True, they will

think it is their fault, not yours, but they will become frustratedand will

inevitably go elsewhere.

DON&#39T pay a flat fee per page for your website. Some pages involve a large

proportion of design and set-up work whereas others are very quickly put

together from a template.Make sure this is reflected in the price you pay.

DON&#39T let your website become neglected. Nothing gives customers a worse

impression than last month&#39s or last year&#39s news appearing on your site.

DON&#39T put your website on the internet and then forget about it. And don&#39t

think that once you are on the information superhighway, all you have to do

is sit back and wait for the millions to come rolling in.


Trust of the argument

Most financial advisers will have encountered, advised on or even set uptrusts for their clients. Some may also have trustees or beneficiaries ofexisting trusts as their clients. If so, it is likely that investmentbusiness will have been on the agenda.Given the substantial assets held subject to trust in the UK and thecontinuing establishment of new […]

FSA mystery shop probes stakeholder

The FSA is mystery shopping IFAs and providers to check pre-stakeholderplans are complying with RU64 and advertising does not mislead consumers.The regulator will be looking at product structure and how plans areadvertised. Sources believe not all pre-stakeholder plans measure up to theFSA&#39s criteria which stipulates consumers must not be penalised if theytransfer to a stakeholder.The […]

CGU life has introduced Your Pension @ CGU, a pre-stakeholder plan

CGU life has introduced Your Pension @ CGU, a pre-stakeholder plan.The plan is aimed at anyone who requires a stakeholder style pension ahead of the final launch of stakeholder in April 2001.Contributions can be as low as £20 a month. The plan also has no charges until April 2001, when stakeholder pensions will become available. […]

Fleming Asset Management has introduced the Global Life Sciences Fund

Fleming Asset Management has introduced the Global Life Sciences Fund, which aims to entice sophisticated investors willing to add a high risk fund to their portfolios.The fund is an offshore Oiec and invests in companies involved in the healthcare and medical research and development sector, such as genetic research and the pharmaceutical industry.Biotechnology has become […]

Happy while you work

Well we’ve had scorching weather (yes even up here in Scotland!) and now the Euros 2016 are on – you can’t blame people for wishing life was just one big holiday.  With all these distractions it sometimes feels like work just gets in the way of having a good time! But sunny day skivers are […]


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