Why don't you have a poll of readers and ask them if they would vote for a merger of Money Marketing and Financial Adviser?
The advantages, as I see them, are many. Instead of having to read two weekly trade papers, busy IFAs would only have to read one to get all the news.
Product providers and others would save a fortune by only having to advertise in one paper. Job hunters could find all the available jobs in one place. The cost savings would be astronomical, only one set of journalists and editorial staff would be needed and the production costs would be slashed. It makes sense, you know, you really should poll your readers and ask them.
Informed Choice,Cranley, Surrey
Editor's note: Dear Nick, I might suggest that you can read just one newspaper at the moment to get all the news you need but surely you are not suggesting that IFAs get tied to a single source of information for their news.
After all these years, where you and Money Marketing have extolled the virtues of independence and informed choice, surely you would shrink back from creating such a monstrous monopoly.
Alternatively, I could just say what first came into my head, hopefully without tempting fate – over my dead body.