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SimplyBiz sets up new investment firm

SimplyBiz is setting up a new investment firm next month.

Verbatim will offer free access to an independent risk-profiling and financial planning tool powered by Distribution Technology. It uses a psychometric questionnaire developed by Oxford Risk to assess attitude to risk and classify clients’ profiles on a scale of one to 10. The process monet- ises client risk in terms of potential gains and losses and creates an appropriate asset allocation.

Verbatim is working with five firms to provide investment solutions matching the output of the tool, which are regularly rebalanced. The deal is costing SimplyBiz over £1m and will be free to the 5,000 advisers who buy services from the group.

Marketing director Matthew Timmins says: “The labels of cautious, balanced and adventurous have been discarded as they are no longer fit for purpose. We have implemented a full end-to-end investment process for IFAs with proper risk assessment.”


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There are 4 comments at the moment, we would love to hear your opinion too.

  1. Am i stupid or does this not make the world more c 28th January 2010 at 1:46 pm

    this is a very brave position to be in ie complaince service, Professional Indemnity arranger, non-adviser, fund provider

  2. Will be interesting to see if its actually any good, lots of these tests by there very nature fail to adequately asses or meet the clients attitude to risk and investment targets and are driven by past market sentiment.

  3. Are Simply Biz a different version of Towry Law 28th January 2010 at 3:46 pm

    In house funds are the answer. What is the question ?

  4. I have been a SimplyBiz member since I became directly authorised.

    They have been ‘simply’ the best.

    This is another example of how Ken Davy and his team are really focused on helping us the IFAs to deliver an outstanding results for our clients.

    The media and the regulators can learn a lot from SimplyBiz’s ethos of empowering the IFA rather then shooting us down with useless regulation and headline journalism.

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