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Simply Biz adds F&C lifestyle funds to range

IFA support services company Simply Biz has added F&C’s Lifestyle funds to its range.

Simply Biz and Compliance First Capital Reward scheme will broaden the distribution of the F&C multimanager funds to more than 4,000 registered individuals at over 1,800 IFA firms.

F&C lifestyle range was launched in March 2007 and mirrors the asset allocation models derived from dynamic planner, a third party risk-profiling tool.

F&C director of strategic partnerships Mark Parry says: “This pioneering scheme is designed to help members build up additional value in their ‘funds under advice’. We believe that lifestyle is an ideal fit for this type of scheme as it is designed to provide outsourced investment expertise in asset allocation, risk profiling and fund selection. This approach adds value to both the investor and the adviser over the medium to long term, which fits perfectly with the ethos behind capital reward.”

Simply Biz managing director Ian Thorneycroft comments: “The F&C lifestyle range is an excellent addition to capital reward. They are based on asset allocation models generated by the team at distribution technology and with the funds selected by F&C’s robust multi-manager fund selection process. Together they provide IFA’s with low maintenance, well managed investment portfolios to meet the varying needs of their clients.”

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